Introducing
THE SIGNATURE
COLLECTION
BACK TO THE ROOTS
Immerse yourself in our new collection, which is inspired by the roots of our brand.
Customize, get creative and do something good for the environment at the same time - that's our vision. And we live it. With fun, passion and endless ideas.
In this collection, each piece can be customized and the motifs are a nod to the beginnings of our company.
Did you know that Laurelle's originated from hand-embroidered flowers? Or that in the beginning all the motifs were sketched by hand? These facts can be found in the flower motif on the hoodie or cosmetic bag, the handwritten design on the shoulder of the black sweater.
For us, fashion is not just an outfit, it tells a story.
With Laurelle's, you can tell your own story with customization.
MAKE IT PERSONAL!
Customization has been an essential part of our brand from the very beginning. With our Signature Collection, you can express your personal style even further - directly in the shop. All pieces of the Signature Collection can be customized with your own initials - and if you still have bigger design ideas, you can get creative as always in the "Laurelle's by you" category.
CUSTOMIZATION MEETS QUALITY
At Laurelle's, we not only attach great importance to individuality, but also to the durability and quality of our products. Our new beanies and scarves are made in Germany and consist of 100% high-quality RWS merino wool - wool that comes from sustainable sheep farming in the EU! We have worked with the producers on the cut, fit and design down to the last detail to create unique, timeless pieces. Our new premium hoodies and jumpers from the Signature Collection have been lovingly produced in a family-run factory in Portugal and are made from 100% organic cotton. Like all other Laurelle's products, this collection is embroidered locally in NRW.
BUT WHY?
Embroidery and customization exist for thousands of years. High-Quality clothing too. But why do we ignore all this? Why does everything have to be fast, be a lot, always be the cheapest? Laurelle's vision is to put the focus back on the individual, special item of clothing instead of buying in bulk - and to have fun being creative in the process. A fabric of high quality and personal value. An item of clothing that can not only keep you warm for one winter, but also accompany you in the long term, because that also means sustainability.
Everyone knows the quote "Buy cheap, buy twice", but people still don't pay attention to it. If you see a sweater for €20 that is labelled as "fair", you should be sceptical, because sustainable production, short delivery routes and high quality cannot be achieved for this price. If you can only wear the product a few times because the quality leaves something to be desired, for example, you will end up paying much more than if you wear a more expensive, high-quality item of clothing for years. You don't need new trends, new collections and new clothes in your wardrobe every two weeks. What you need are timeless, good pieces.